FWC26 Marketing Group

Small Business
Initiative Program

Free 90-day business transformation program empowering 500+ Toronto & GTA entrepreneurs for 2026 event opportunities and beyond.

Applications are currently closed. SBIP remains an active program, and we are not accepting new intake at this time.

Launch: Mar 17, 2026
90-Day Program
100% Free
Program Objectives

Our Mission

Driving inclusive economic growth and creating lasting legacy for Toronto's business community

Empower 500+ Businesses

Support local small businesses and vendors across Toronto & GTA

Create 1,200+ Jobs

Generate employment opportunities during and after FWC26

Deliver 40+ Workshops

Comprehensive business readiness and training sessions

Generate $5M+ Commerce

Drive local economic activity and vendor transactions

60% Equity Participation

Focus on equity-deserving entrepreneurs and diverse businesses

Sustainable Legacy

Build lasting capacity beyond the tournament

Who Can Join

Target Audience

Open to all Toronto & GTA small businesses with special focus on equity-deserving entrepreneurs

Equity-Deserving Entrepreneurs

Indigenous, Black, newcomer, and women-led businesses across Toronto & GTA

Small & Local Businesses

Toronto and GTA-based vendors and service providers

Food & Beverage Vendors

Restaurants, caterers, and food service businesses

Retail & Services

Shops, boutiques, and professional services

Event & Entertainment

Event planners, performers, and experience providers

Certified Diverse Suppliers

WBE, CAMSC, CGLCC, IWSCC, CCAB certified businesses

What We Provide

Program Services

Comprehensive support services designed to set your business up for success

Business Training

Licensing, compliance, and operations readiness workshops tailored for FWC26 across the GTA

  • Expert-led sessions
  • Hands-on learning
  • Certificate of completion

Vendor Support Portal

Digital registration and procurement matching platform

  • 24/7 access
  • Real-time updates
  • Document management

Community Engagement

Market events and cultural activations with local partners

  • Networking opportunities
  • BIA partnerships
  • Event participation

Marketing & Visibility

Public campaigns and promotional materials for local vendors

  • Brand toolkit
  • Social media support
  • Vendor spotlights

Legacy Development

Post-event vendor directory and recognition programs

  • Ongoing support
  • Business connections
  • Recognition opportunities

Procurement Pathways

City supplier onboarding and marketplace opportunities

  • Bid assistance
  • Contract support
  • Ongoing opportunities
SBIP Applications Closed
Ontario • Not accepting new intake

Transform Your Business in 90 Days

SBIP remains an active program. Applications are not currently open — we are not accepting new intake at this time.